Website Design Services

The Vendor is required to provide website is to create a high-performing, future-ready platform that supports brand storytelling, trip planning, partner visibility, and measurable economic impact, while evolving alongside changing technologies, traveler expectations, and business needs.
- Firm to design, develop, and launch a new destination website that is modern, intuitive, and mobile-first; meets accessibility standards; is fast, SEO-optimized, and AI-search ready; uses an open, non-proprietary CMS; gives agency full ownership and control; avoids vendor lock-in; and as agency is a tax-funded organization, is delivered in the most cost-effective manner possible.
- Requirement:
1. Strategy and UX
•    Agency has exhaustive visitor research on audiences, brand, KPIs, etc. strategy decisions should rely on those data points.
•    Stakeholder and user journey review
•    Review of current site analytics and SEO
•    Content audit and migration plan
•    Clear, intuitive site structure
2. Design
•    Wireframes for key page types
•    Responsive, beautiful, and function mobile-first design
•    Accessibility-compliant (WCAG 2.1 aa minimum)
•    Aligned with agency brand guidelines
3. Development and technology
•    Open-source or non-proprietary CMS (open to anything)
•    Optimized performance and load speed
•    Full ownership of all code, templates, and content upon handover
•    Agency shall retain admin access at all times upon handover
•    Vendor shall identify their preferred hosting system (hosting system or vendor should provide daily backups and uptime standards)
4. Search and SEO
•    SEO best practices (schema, metadata, semantic html)
•    Optimization for AI-powered search tools
•    Full URL redirect strategy to preserve SEO standing
5. Integrations
•    Whereabouts CRM
•    Datafy (attribution)
•    Whats good (events)
•    Flodesk (email signup)
•    Support for lead capture (currently using an embedded jot form; would like to handle this natively though the CMS or CRM)
•    Google analytics (historical data should not be lost in the transition from one platform to another)
•    Social media feeds
•    Google tag manager (pixels, etc.)
6. Content migration
•    Migration of existing pages, blogs, and events
•    Content cleanup and restructuring as needed
•    Complete redirect mapping for SEO preservation
7. Training and support
•    Comprehensive pre-launch training for staff (virtual or in-person)
•    Written documentation
•    Minimum 90-day post-launch support included in scope
8. Testing and launch
•    Cross-browser, mobile, and accessibility testing
•    Performance and SEO checks
•    Go-live support and 30-day punch list.

- Budget: $25,000 to $50,000