Marketing and Website Services

The Vendor is required to provide marketing and website services dynamic, full-service team to support communication and marketing of the development and activation of island.
- Branding and creative services support
1. Potential new brand identity
•    Develop a color palette, tab line, and brand standards for panther island to be reflected in the website developed by this firm and sub-consultant and used by district in collateral material including e-newsletter(s) following discussion of applicability of district brand guidelines. 
•    Conduct meetings with district staff to present color palettes and tag lines for staff input and consideration.
•    Prepare a style guide to be used by staff and vendors to ensure the brand is used consistently across all platforms.
2. Potential logo refresh
•    Evaluate existing logos for island and panther island pavilion and deliver a new logo(s) and design(s) if deemed appropriate or a strategy to guide and expand usage of existing logos. [Price logo development separately.] 
•    Provide recommendations on logo usage hierarchy across panther island and panther island pavilion
3. Creative support
•    Copywriting as needed
•    Graphic design support as needed
•    Production of marketing materials and print collateral for public awareness, as needed
- Website content framework
•    Development opportunity with imagery of panther island as updated in vision 2.0, renderings of the phase i work, and renderings and timeline of the sister flood control project;
•    Developer tools to include links to form-based code, canal system manual, contract templates, city drainage master plan, city incentive strategy (TBD), and process tools of navigating city. 
•    This has some documents to populate but will be developed over the next year with more detailed content.
•    Public improvement district
o    Formation documents
o    PID advisory committee
o    Newsletter (could be unified newsletter for multiple audiences)
o    Budget and service plan
o    Annual meeting
o    Events (could be unified with things to do tab that rolls in the current panther island pavilion content)
•    Things to do
•    In the news
•    Newsletter sign-up capture
- Website design and development
•    Develop a website taxonomy and base content in collaboration with district. 
•    Provide layout options and graphic design elements that implement the new branding. 
•    Develop a content strategy for future updates, as well as templates for each custom content type. 
•    Ensure that all content developed for the website(s) complies with accessibility requirements.
•    Provide on-going support of website content updates, as requested by district.
- Public relations and marketing
•    Public relations strategy
o    Media relations support as needed
o    Community and stakeholder communications, as needed
•    Advertising campaigns
o    Print, digital, ooh, etc., as needed
•    Social media
o    Social monitoring and public sentiment reporting, as needed
•    Events
o    Planning and executing grassroots and stakeholder events, as needed.