Website Hosting, Maintenance, and Search Engine Optimization Services

The Vendor is required to provide for website hosting, maintenance, and Search Engine Optimization (SEO) services.
- Provide dependable, secure, and high-performance website hosting, ongoing maintenance, and search engine optimization (SEO) services to support its public-facing web presence in compliance with applicable state statutes, department standards, public information and accessibility standards, and to optimize it for public engagement and search visibility.
- Website Hosting
• Managed WordPress hosting environment, or an equivalent platform, capable of fully supporting the existing site’s functionality and architecture.
• Service providers shall host all required domains on dedicated server infrastructure engineered for performance, reliability, and scalability.
• Hosting environment must include multiple co-located servers configured with full redundancy and load balancing to ensure uninterrupted service availability and optimal resource allocation.
• Continuous monitoring to maintain uptime and performance stability.
• Scalable architecture capable of supporting future growth and increased traffic demands (e.g., during storm events or public meetings).
• Secure https/SSL certificates (auto-renewing), DDOS protection, and enterprise-grade security (WAF, malware scanning).
• Daily automated backups (with 30+ day retention and easy restore options).
• Fast load times (core web vital compliant) and global CDN.
• Staging environment for testing updates.
• Compliance with act data storage and accessibility requirements.
• Ability to add additional websites owned by the district in the future.
- Website Maintenance and Support
• Regular core, plugin, and theme updates (security patches applied within 24-48 hours of release).
• 24/7 monitoring for uptime, security threats, and performance issues with proactive alerts.
• Technical support (phone/email/ticket system) during business hours (minimum) with response time SLAs (e.g., critical issues within 2 hours, standard within 24 hours).
• Monthly maintenance reports include uptime, security scans, and update logs.
• Content management assistance (optional training for the District staff on the dashboard).
• Minor enhancements or bug fixes as needed (up to ___ hours per month included).
- Search Engine Optimization (SEO) Services
• Strategic & Technical SEO
• Maintain a keyword database and manage ongoing refinement as the District’s SEO objectives evolve.
• High-impact page architecture optimization.
• Structured data (schema) review and enhancement.
• Silo/category and hierarchy development and expansion.
• Meta tag updates aligned with keyword trends and algorithm changes across all pages.
• Internal link evaluation, mapping, and restructuring.
• Duplicate content auditing and ongoing remediation.
• Mobile optimization and mobile usability analysis.
• Toxic backlink evaluation and detoxification.
• Link reclamation (SEO backlink recapture).
• Optimization of existing content and support for new content creation (news, publications, project pages).
• HTTPS security and security-related SEO factors.
• Content & Site Optimization
• Ongoing content evaluation and management.
• Blog development, expansion (blog posts, guides, fact sheets, FAQs), and optimization to better serve public information needs.
• Long-form content analysis and recommendations.
• Creation of text navigation (as applicable).
• Image evaluation and optimization, including updates for new images.
• Video and image XML sitemaps updated and resubmitted as required.
• Sitemap, Crawl & Local Search Enhancements
• HTML sitemap optimization and maintenance
• XML sitemap creation, submission, and registration
• Comprehensive site crawls and internal error checking
• Google My Business (GMB) profile optimization
• Enhance local search visibility, optimization of local citations, and location-based schema.
• Geotargeting and local content strategies.
• Monitoring, Reporting & Analytics
• Ongoing traffic analysis with actionable insights.
• Reporting on SEO performance metrics, trends, and recommendations for the following month.
• Monthly strategy review meetings with District staff.
• Proactively monitor Google algorithm updates and implement necessary adjustments.