Website Redesign Services

The Vendor is required to provide to redesign its primary website to improve user experience, better serve key audiences, and align with institutional goals.
- This initiative goes beyond a visual refresh, focusing on a scalable, accessible, and performance-driven digital ecosystem supported by strong content governance and a flexible design system.
- The website will serve as a central tool for communication, recruitment, and engagement.
- The University aims to move away from fragmented, page-level updates toward a cohesive, outcomes-based approach that supports the full user journey from awareness through engagement and conversion.
- This redesign will establish a strong foundation for long-term digital success by improving consistency, enhancing engagement, and enabling University to leverage its web presence as a strategic marketing and communications asset.
- University maintains a complex digital ecosystem anchored by its primary domain, supported by several integrated platforms, including:
• TerminalFour (Content Management System)
• ERN (internal-facing web environment)
• Slate (CRM for enrollment and admissions)
• LiveWhale (events platform)
• Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Current limitations include:
• Inconsistent design and content presentation across pages
• Limited template flexibility to support engagement and conversion
• Over-reliance on manual formatting, leading to variability in user experience
• Navigation structures that are difficult to manage and not optimized for mobile users
• Components that are fragile or difficult for non-technical users to maintain
- Template & Layout Improvements
• Develop responsive templates that support effective use of imagery across devices
• Ensure banner/hero images maintain subject visibility across breakpoints
• Improve layout efficiency and reduce unused space
• Provide flexible layout options for news/events (grid, side-by-side, full-width)
- Component Stability & Usability
• Replace fragile components (e.g., collapsible/tabbed content) with stable alternatives
• Ensure all components are editable by non-technical users without breaking functionality
- Design System & Component Library
• Deliver a fully developed, reusable design system including:
o Standard UI components
o Flexible layout modules
o Usage guidelines
- Content Governance & Controls
• Implement CMS guardrails to enforce consistency:
o Restrict improper formatting (headers, spacing, font sizes)
• Allow limits on:
o LH navigation size
o Number of buttons/components per page
- Homepage & Section-Level Enhancements
• Introduce an Announcements component for section homepages:
o Supports short, timely updates
o Easily editable by content managers
- Navigation & User Experience
• Improve navigation with a mobile-first approach
• Simplify structure and reduce cognitive load
- Internal vs. External Experience
• Clearly differentiate ERN (internal) from the public website
• Maintain simplicity internally and a more dynamic experience externally