Website Redesign, Management and Maintenance Services

The Vendor is required to provide website redesign, management and maintenance services for include:
- Redesigned website shall include:
• An engaging, streamlined user experience that aligns with current accessibility standards.
• A mobile-first design, fully responsive website experience.
• Rich storytelling supported by blog posts, video, and photography.
• Increased engagement through interactive content and dynamic features.
• A strong sense of place that clearly positions the area within state and highlights the unique characteristics and diversity of its distinct geographic regions.
• A marketing-driven website designed to generate meaningful conversions for featured industry partners.
• Streamlined, well-structured content optimized for engagement, SEO/SEM performance, and AI-driven search discovery.
• A meetings-focused microsite for the area convention center that aligns with the above priorities where appropriate, with a strong emphasis on both b2b and consumer-facing audiences, lead generation, and event planning resources.
- Website design and development
• Architecture and navigation: the area is seeking a comprehensive redesign that is intuitive to user flow based on how they interact with the primary brand for the destination.
• Discovery phase: research, analytics review, SEO audit, competitive analysis.
• Perform an SEO and AI copy audit of the destination to establish strong, organic storylines that can be optimized through brand storytelling on the website.