Integrated Digital Platform and Website Modernization Services

The Vendor is required to provide integrated digital platform and website modernization services for include:
- Project discovery, assessment, and digital strategy
• Evaluate the existing WordPress website, CMS, plugins, integrations, content structure, and overall functionality.
• Inventory all existing website pages, media assets, forms, business listings, event listings, plugins, and integrations.
• Evaluate the current information architecture, navigation, and user experience.
• Review website performance, search engine optimization (SEO), accessibility, and security.
• Assess opportunities to consolidate or simplify existing functionality.
• Review junction existing CRM, databases, software applications, workflows, communications, reporting processes, and other digital assets.
• Meet with junction staff and key stakeholders to understand business processes, operational goals, challenges, and future needs.
• Identify current system limitations, redundancies, risks, and opportunities for improvement.
• Assess existing website content and recommend content to retain, archive, update, or remove.
• Evaluate existing third-party integrations and identify integration requirements.
• Recommend whether the existing website platform should be retained, optimized, or migrated to a different CMS based on junction current and future business needs.
• Develop recommendations for a unified digital ecosystem, including CRM, website, communications, reporting, workflow automation, and future AI readiness.
• Prepare a comprehensive implementation roadmap identifying project phases, priorities, milestones, dependencies, schedule, and recommended sequencing.
• Inventory all existing software licenses, subscriptions, third-party applications, APIs, and integrations.
- Platform setup and CRM implementation
• Recommended CRM platform, licensing model, and hosting environment.
• Recommended website platform and content management system (CMS), if applicable.
• Required third-party software, applications, integrations, and APIs.
• Overall system architecture and solution design.
• Data architecture, storage, and data management strategy.
• User authentication, security controls, and administrative permissions, including:
• Authentication methods.
• Multi-factor authentication (MFA), if supported.
• Role-based security and user permissions.
• Audit logs and activity tracking.
• Data backup and recovery capabilities.
• Disaster recovery and business continuity.
• Password management and security policies.
• Scalability and future expansion capabilities.
• Artificial intelligence (AI) readiness and workflow automation opportunities.
• Compliance with accessibility requirements, applicable industry standards, and data security best practices.
• Implementation methodology, project assumptions, dependencies, and identified risks.
- CRM configuration and implementation
• CRM configuration and customization.
• Contact management and segmentation.
• Constituent database management.
• Business directory management.
• Property owner and stakeholder database management.
• Event participant registration and tracking.
• Volunteer management.
• Sponsor and partner relationship management.
• Donor and fundraising support (if applicable).
• Mailing lists, subscription management, and communication preferences.
• Workflow automation and business process improvements.
• User roles, permissions, and security settings.
• Dashboard development and reporting capabilities.
• Standard and custom reporting functionality.
• Business directory management.
• Newsletter subscriber management.
• Downtown stakeholder database.
• Property owner database.
• Event participant management.
• Grant applicant tracking.
• Volunteer management.
• Call-for-art applicant management.
- Website modernization, migration and digital experience
• Migrate existing website content, media, documents, and digital assets.
• Design and implement a responsive, mobile-friendly website.
• Configure the content management system (CMS).
• Develop user-friendly administrative editing tools.
• Implement business directory functionality.
• Implement event calendar functionality.
• Configure online forms and interactive features.
• Configure mapping and location services.
• Implement site search functionality.
• Ensure accessibility compliance throughout the website.
• Dynamic homepage supporting promotional campaigns and seasonal content.
• Downtown business improvement district (bid) business directory.
• Interactive business map.
• Gift card purchasing functionality.
• Event calendar with public event submission capability.
• Business resource center including board information, meetings, and district resources.
• Parking information.
• Public art directory and mapping.
• Frequently asked questions (FAQ).
• Blog/news functionality.
• Video and photo galleries showcasing downtown activities.
• Administrative tools allowing authorized junction staff to create, edit, publish, and archive website content without requiring software development expertise.
• Design and optimize the website to meet current industry’s best practices for website performance, page load speed, mobile responsiveness, and overall user experience.
- Data migration, communications, and reporting
• Data inventory and assessment.
• Migration of existing CRM, website, and contact data.
• Data mapping and transformation.
• Data cleansing, deduplication, validation, and quality assurance.
• Migration testing and verification.
• Final production migration and implementation.
• Rollback and recovery procedures.
• Reporting framework and dashboard implementation.
• Online forms and digital workflows.
• Email communications and subscription management.
• Communication tracking and constituent engagement tools.
• Integration of communications, reporting, and workflow automation into a unified platform.
• Migration of business directory records.
• Migration of event calendar content.
• Migration of website media library.
• Migration of forms and historical submissions, where applicable.
• Preserve existing search engine optimization (SEO) to the greatest extent practicable, including page metadata, page titles, meta descriptions, URL redirects, xml sitemaps, structured data (if applicable), and search engine indexing.
- Website features and functionality
• Business directory management.
• Interactive maps.
• Event calendar.
• Event submission.
• Gift card purchasing.
• Online forms.
• Grant applications.
• Call for art submissions.
• Vendor applications.
• Blog/news management.
• Multimedia content.
• Search functionality.
• Information requests.
• Host dynamic video and photo content showcasing the vibrancy of downtown.
• Search engine optimization (SEO), including metadata management, redirects, xml sitemap generation, and search engine indexing support
• Accessibility.
• Administrative editing tools.
• Mobile responsiveness.