Website and Branding Services

The Vendor is required to provide website development, branding, and digital marketing firms to design and develop a comprehensive community website and visual identity for the established community brand, experience bethel.
- Brand identity development
1. Logo system
• Primary logo
• Secondary logo variations
• Icon/graphic mark
• Horizontal and vertical versions
• Full-color and monochrome versions
• Social media profile versions
2. Visual identity standards
• Color palette
• Typography recommendations
• Graphic elements
• Photography style guidelines
• Digital applications
• Print applications
3. Brand standards guide
• Brand standards manual detailing proper use of all brand assets.
- Website design and development
• The consultant shall design and develop a modern, engaging, responsive website that serves as a destination marketing and community information platform.
• The website should be visually appealing, intuitive, ADA-compliant, mobile-friendly, and easy for town staff to maintain.
- Content management system
• Add and edit pages
• Manage events
• Update business listings
• Upload photos and videos
• Create new experiences
• Create new itineraries
• Manage promotional landing pages
• Update featured content.