Tourism Website Development and Maintenance Services

To design, develop, automate, implement, and host a new website, incorporating existing data from the current website; website that uses current technologies, best practices, and
forward thinking to maximize lifespan of the new website with innovative, responsive design, functionality, and user-friendly experience; While social media drives discovery and
community, these platforms funnel interested travelers to the official website.
- The website is the central marketing tool that aggregates all destination information – local attractions, accommodations, events, blogs, imagery, videos, storytelling – into one location, therefore, this proposal should include updates, version upgrades, and allow for cost-effective redesigns or simple facelifts to refresh the site.
- Services shall provide the following services and capabilities:
o Develop a project plan and timeline, a creative brief with look and feel options that represent Visit Columbia, and a data integration strategy. Identify key milestones, deliverables, and responsibilities for both the contractor and Visit Columbia.
o Maintain timely, regular communication with Visit Columbia throughout development and implementation. Establish a designated project manager and a schedule for progress updates.
o Provide wireframes and design concepts for the homepage and all required page templates, showing layouts for desktop, tablet, and mobile devices.
o Design and develop a professional, responsive, image-driven website that is easy to navigate, provides clear access to travel information, and inspires visits to Columbia. Apply Visit Columbia’s supplied branding consistently throughout the site.
o Provide an integrated content management system (CMS) and customer relationship management system (CRM) that support efficient website updates and management of tourism partner and visitor information. Identify whether the proposed solution will integrate with or replace existing platforms, and disclose required third-party licenses and integrations.
o Provide an easy-to-use CMS that allows staff to manage navigation, subnavigation, dropdown menus, page layouts, metadata, text, links, pages, featured events, images, videos, slideshows, and widgets. Include real-time previews of changes across desktop, tablet, and mobile layouts. Routine content updates and page creation must not require coding or contractor assistance.
o Display database-driven partner listings that can be filtered by category and subcategory and searched by location.
o Provide a centralized asset library within the CMS to manage website photos, documents, and videos.
o Provide a CRM to house and manage partner listings, special offers, events, multimedia assets such as logos, photos, and videos, visitor records, & email subscriber lists.
o Allow tourism partners to submit special offers, events, and listing updates through the CRM, subject to Visit Columbia’s review and approval before publication.
o Provide template forms and a custom form builder that allow visitors to submit information online. Forms must include spam protection, submission notifications, secure storage, and export capabilities.
o Provide an analytics reporting dashboard displaying website traffic and engagement. Configure tracking for visitor guide requests, downloads, & newsletter sign-ups. Preserve access to historical analytics where available.
o Migrate existing partner listings, event listings and other agreed website content, including pages, blogs, images, documents, and relevant CRM records.
o Develop social media integrations, a blog module, geographic location and mapping features for partner and event listings, a robust photo-driven events calendar, and a sitemap. Identify available language translation options.