Website Redesign, Hosting and Maintenance Services

Website Redesign, Hosting and Maintenance Services shall develop a robust, user-focused homepage that provides easy access to frequently used information, services and resources, organized by key audiences and user needs. The homepage shall prioritize common user tasks and provide clear pathways for audiences such as residents, applicants, landlords, property owners and community partners to quickly access relevant information and services. Key audiences, user needs and priority tasks shall be identified and validated through the discovery process, stakeholder input and website analytics and used to inform the homepage structure, content hierarchy and navigation.
- Contractor shall develop engaging, current and accessible content that effectively tells Opportunity Home’s story through compelling copy, visuals, icons, infographics, testimonials, impact data, multimedia and other digital storytelling elements.
- The contractor shall improve the overall user experience by simplifying navigation, prioritizing key user tasks, enhancing search functionality, integrating customer support tools such as live chat and making essential information easier to locate and access.
- The contractor shall develop and implement a searchable staff directory that includes staff names, titles, departments and contact information, as provided by Opportunity Home. The website shall utilize departmental group email addresses and dropdown-based contact forms to facilitate the routing of inquiries. Contact forms shall include predefined subject or inquiry categories and shall automatically route
submissions to the appropriate Opportunity Home staff member or department based on the selected category.
- The Contractor must build and structure the website to support upcoming AI-driven tools introduced by Opportunity Home. Anticipated features include, but are not restricted to: (1) an interactive conversational search agent to help visitors locate relevant resources; (2) an authorized-content virtual assistant designed to deliver targeted responses; and (3) customized chat environments tailored for distinct user groups, such as partners, applicants and residents. To ensure long-term viability, the Contractor shall confirm that all underlying APIs, search infrastructure, data models and system architecture are fully scalable to accommodate these advanced digital capabilities.
- ■ Contractor shall create a modern, clean and consistent visual design that aligns with
Opportunity Home’s brand identity and provides an engaging experience across all
devices.
- Contractor shall deliver a fast, secure, responsive and mobile-friendly website that follows current digital best practices, accessibility standards and usability guidelines.
- Contractors shall implement a user-friendly content management system that enables Opportunity Home staff to easily update, manage and maintain website content to ensure information remains accurate, relevant and easy to find.
- Contractor shall apply comprehensive search engine optimization (SEO) best practices throughout the website to improve search engine visibility, organic search rankings and users’ ability to locate important information, programs, services and resources easily with total search capability throughout the entire site. SEO efforts shall include, at a minimum, development of SEO-friendly site architecture and URL structures; optimization of page titles, meta descriptions, headings, image alt text and page content; implementation of appropriate keywords and structured data; optimization of internal linking; identification and resolution of broken links and crawlability issues; creation and maintenance of XML sitemaps and robots.txt files; optimization of page speed and mobile performance; and implementation of redirects as needed to preserve existing search rankings and prevent broken links during the website transition. Contractors shall also provide recommendations for ongoing SEO management, content optimization and performance monitoring. SEO strategy shall be informed by website analytics, user search behavior and keyword research conducted during the discovery and content strategy phases.