Licensing and Trademark Audit and Implementation Support Services

The Vendor is required to provide licensing and trademark audit and provide actionable recommendations, along with implementation support to strengthen trademark protection, licensing strategy, and brand governance.
- Requirement:
1. Trademark and licensing audit
•    Inventory of all existing trademarks, service marks, wordmarks, logos, and brand assets (registered, pending, and unregistered) 
•    Review of current filings, statuses, and classifications
•    Identification of gaps in trademark protection (e.g., missing classes, unregistered marks, geographic limitations) 
•    Assessment of current licensing program (if any), including agreements, royalty structures, and vendor participation 
•    Benchmarking against peer institutions and industry best practices
2. Risk assessment and legal alignment
•    Identification of infringement risks and unauthorized use of university marks.
•    Evaluation of current enforcement practices and cease-and-desist processes
•    Coordination framework with the office of general counsel
•    Recommendations for strengthening trademark protection and enforcement protocols
3. Brand and asset alignment
•    Evaluation of how existing marks are used across digital, print, merchandise, and partnerships
•    Identification of inconsistencies between brand standards and actual usage
•    Recommendations for rationalizing and prioritizing marks for protection and licensing
•    Guidance on proper use of trademarks within the university’s brand architecture
4. Licensing program development
•    Design of a structured licensing program, including categories (e.g., merchandise, partnerships, internal use)
•    Recommendations for licensing policies, procedures, and governance
•    Development of standard licensing agreement templates
•    Royalty structure recommendations and revenue optimization strategies
•    Identification of potential licensing partners and categories for growth
5. Trademark strategy and filing roadmap
•    Prioritized list of marks for registration or re-registration
•    Recommended filing strategy (classes, jurisdictions, timing)
•    Guidance on documentation and evidence required for filings
•    Coordination recommendations between university stakeholders and legal counsel
6. Implementation support
•    Development of implementation plan with timelines and milestones
•    Support in preparing materials for trademark filings
•    Assistance with establishing internal workflows and approval processes
•    Training for university stakeholders on licensing and trademark compliance
•    Ongoing advisory support during initial implementation phase.