Creation Design and Production of Video and Audio Services

The vendor required to provide creative strategy, content development, video and audio production, post-production, and digital distribution for a variety of platforms.
- Digital presence and community outreach through high quality, accessible, and engaging content for use across web, social media, streaming, and community channels.
- Produce a range of multimedia content, which may include but is not limited to:
•    Short-form social media videos (15–90 seconds) for platforms such as Facebook, Instagram, YouTube, and LinkedIn.
•    Informational and promotional videos highlighting county programs, services, and events
•    Long-form feature stories or mini-documentaries (3–8 minutes) focused on major county initiatives 
•    Audio content, including podcasts or radio segments
•    Event coverage and live streaming (where applicable) 
•    Motion graphics, animation, and visual branding elements 
•    Accessibility deliverables (captioning, transcripts, and alternate text)
- Requirement:
1. Creative strategy and pre-production
•    Collaborate with county staff to develop annual and project-based content plans aligned with communication goals.
•    Develop creative concepts, scripts, storyboards, and production schedules.
•    Provide art direction, casting (if applicable), and coordination for on-location and studio shoots.
2. Video production
•    Provide full production services, including multi-camera, high resolution filming, professional lighting, and audio capture.
•    Offer on-site or mobile studio setups as needed, including green screen, teleprompter, and drone capabilities.
•    Capture a mix of interviews, b-roll, and location footage representative of ocean county
•    Programs, people, and environments.
•    Ensure act compliance and accessibility in all visual and audio content.
3. Post-Production
•    Provide professional editing, color correction, and sound design using current industry standard software.
•    Integrate branding, lower thirds, motion graphics, animation, and subtitling as needed.
•    Create multiple versions and aspect ratios (landscape, portrait, square, etc.) optimized for social
•    Platforms and web streaming.
•    Deliver files in multiple formats for online distribution, broadcast, and archival purposes.
4. Digital distribution and support
•    Upload and optimize videos for web, social media, and streaming platforms such as YouTube, Vimeo, meta, x, LinkedIn, etc.
•    Assist in maintaining or enhancing the county’s online video channels (e.g., YouTube, Facebook watch).
•    Provide guidance on SEO, tagging, thumbnails, and best practices for maximizing reach and engagement.
•    Archive and provide digital copies of all final content to the county for long-term use.
5. Audio and podcast production
•    Record and edit audio-only content, such as podcasts, and interviews.
•    Provide professional voiceover recording and post-production mixing.
•    Deliver final masters in broadcast and streaming-compatible formats.
6. Event coverage and rapid response
•    Provide timely coverage of public events, press conferences, and community announcements.
•    Offer same-day or next-day turnaround for urgent communications, at the request of the public affairs director.
7. Asset management and redundancy
•    Maintain secure storage and backup systems for all raw and finished media.
•    Ensure redundancy and version control to prevent data loss.
•    Maintain an organized digital media library accessible to county staff as requested.
8. Performance and analytics (optional but preferred)
•    Provide reports on audience reach and engagement metrics for distributed content.
•    Offer recommendations for improving message delivery and audience impact based on data insights.

- Contract Period/Term: 1 year