Printed and Digital Advertising Services

The Vendor is required to provide services and materials on an as-needed basis for printed and digital advertising and marketing.
- Requirement:
1. Printed advertising (newspaper and magazine)
•    Full page ads
•    Half page ads
•    Directory listing for 12 sites
•    1 and 2-page spread
•    Flier or promotional items insert opportunities
2. Offeror’s website advertising
•    Leaderboard banner add (various sizes)
•    Employment ads
3. Offeror’s other advertising
•    Theatre and monitor screen
•    Outdoor banner and sign
4. Social media
•    Posts and shares boosted posts and shares
•    Social media feed from offeror’s website
•    Paid ads
5. Text and email
•    Text campaigns
•    Email newsletter advertorials
6. Design and production (please include average turnaround time)
•    Video production per hour
o    Voiceover o gathering footage
o    Editing footage
•    Photography
o    50 photos
i.    Headshot
ii.    Formal group photos
iii.    Event coverage
iv.    Customized stock photography for district promotional campaigns
o    Design of billboard ads
o    Design and edits of ads, fliers, banners, awards, letterheads, business cards
7. Billboard advertisement
8. Digital marketing
•    Geo fencing
•    Retargeting campaign as needed
•    Streaming ads
9. Communication services
•    Content creation – social media and newsletters
•    Copywriting services press releases, advertorials, and website announcements
•    Spanish translation.