Branding and Wayfinding Plan Services

The Vendor is required to provide to develop a branding and wayfinding signage plan for agency.
- This plan, being developed through regional collaboration, will result in a unified name and brand/logo for the regional rail trail; wayfinding sign typologies (e.g. shapes, sizes, colors, and messaging), recommendations for signage placement and locations for the various types of wayfinding signs and their proposed locations.
- The planned alignment of the agency will include sections within existing railroad right-of-way, sections that will be side paths along local roads, and sections that will pass through existing parks.
- The Plan will include design intent and engineering shop drawings for future construction and installation of the signs.
- The consultant’s stakeholder engagement process must result in regional consensus for the corridor name, branding, and sign typologies.
- The stakeholder involvement process will include a Stakeholder Committee consisting of representatives of the various cities, counties, and transit agencies.
- Background and Existing Conditions
• Aerial photography and GIS files of the trail alignment.
• Each city’s existing trail wayfinding signage and standards
• Location of trail head parking and access points
• Existing historical markers and buildings, as well as other locations with historical relevance that are not currently delineated.
• Existing branding and wayfinding signage along the trail in each city
- Brand Concept Development:
• Logo mark (primary configuration)
• Supporting wordmark/typographic treatment
• Color palette (primary and secondary)
• Rationale narrative explaining the concept, inspiration, and intended positioning
- Final Brand Identity Package
1. Logo System
• Primary logo
• Secondary logo variations (horizontal, stacked, icon-only, reversed, one-color, etc.)
• Clear space and minimum size standards
• Improper use examples
2. Color Specifications
• Pantone (PMS)
• CMYK
• RGB
• HEX
• Recommended vinyl/paint equivalents where applicable
3. Typography
• Identification of primary and secondary brand fonts
• Font specifications (tracking, hierarchy, weights)
• Licensing status of all fonts
• Provision of font files to agency if custom or non-system fonts are used, or documentation of required licensing
• Recommendations for substitute web-safe/system fonts if applicable