Comprehensive Multi-Year Branding Campaign Servicer

The vendor is required to provide that comprehensive multi-year branding campaign servicer to grow, and the new marketing campaign will play an important role in communicating the excitement of a growing travel market.
- Department for destination advertising solutions with results that can be attributed to the ad campaigns.
- Mission is to increase hotel occupancy, while integrating the many attractions, amenities, and accommodations citywide into all aspects of programming.
- Components should include the following:
(1) New creative campaign concepts and ad design and development;
(2) Media plan strategy and development;
(3) Digital paid advertising campaigns (e.g., PPC, social, display, co-ops);
(4) Strategies for search-engine marketing and optimizing;
(5) Maximizing website potential and design;
(6) Managing consumer communications channels (newsletters, apps, etc.);
(7) Project-measurement solutions relevant to metrics and return-on-investment;
(8) Regular monthly reporting;
(9) Advanced knowledge of Pmax and other al-powered ad campaign tools;
(10) Increase demand for declining corporate travel market.
- The addition of four new hotels in the next 2-5 years, increasing room inventory by nearly 40%.
- Hollywood airport, served a record 6 million passengers in 2024, will be transformed with a new 14-gate, 355,000-square-foot replacement terminal and proving up to 6,640 parking spaces.
- Budget: $400,000 (including media costs and agency fees)
- Questions/Inquires Deadline: February 18, 2025