The Vendor is required to provide advertising, marketing, digital services for include:
• Billboard advertising
• Newspaper advertising
• Radio advertising
• Social media advertising
• Search engine optimization
• Over-the-top (OTT) connected TV streaming advertising
• Targeted video pre-roll advertising
• Audience extension / display banner ads
• App / browser placements
• The intent is to award a three-year contract. Southwest tech reserves the right to award multiple vendors in each category.
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