Destination Marketing Organization Services

The Vendor is required to provide destination marketing organization services for include:
• Engage businesses in the marketing and promotion of as a year-round travel destination.
• Develop and implement strategic destination marketing initiatives designed to increase visitation throughout the year while encouraging overnight and shoulder season (spring and fall) stays and visitor spending.
• The destination marketing organization (DMO) will pursue marketing strategies, themes, and campaign formats based on market conditions and strategic opportunities.
• Maintain an active, strategic, and data-informed digital marketing program utilizing social media, digital advertising, search engine optimization, content marketing, email marketing, and emerging marketing platforms as appropriate to achieve destination marketing goals.