Digital Advertising Services

The Vendor is required to provide a digital advertising strategy to promote the university.
- The contractor shall develop an advertising plan, coordinate media buying services, and place ads on various digital media platforms, to increase the number of students who enroll at the seven university campuses.
- developing successful marketing campaigns using multiple digital media platforms including targeted display ads, video pre-roll, live stream, geofencing, search engine marketing, social media (Facebook/Instagram), YouTube, music streaming and other platforms.
- Digital Advertising Strategy and Media Plan
• Develop a comprehensive digital media plan, including using digital display ads, video pre-roll, YouTube, search engine marketing, mobile geofencing, music streaming and social media platforms while incorporating specific targeted strategies tailored for the seven individual university campuses.
• Manage the media planning, negotiation and placement of schedules for all digital advertising efforts to include digital display ads, video pre-roll, YouTube, search engine marketing, mobile geofencing, music streaming and social media platforms.
• Develop a master calendar for key advertising placement based on the admission and onboarding deadlines established by the university.
• Work with university to develop and refine messaging to be used in statewide media campaign.
• Include specific recommendations and strategies to enhance our campaign.
• Provide recommendations and guidelines for the seven university campuses to supplement the statewide campaign with their own media campaigns.
• Create an evaluation plan for measuring progress and success of the proposed digital marketing strategies; review metrics with the university team monthly and tweak plan if needed to achieve objectives.
• Schedule bi-weekly meetings with university marketing team to provide updates on media campaign progress and address any concerns or changes.
• Provide access to senior leadership and/or project managers by phone, email, online and in-person meetings at vendor’s expense.
• All creative services materials (digital ads, emails, video pre-rolls, etc.) shall be created and provided by university to execute the media plan; other creative elements may be proposed in the plan by vendor if applicable.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 7, 2025