Recruitment and Retention Print Marketing Campaign Services

The Vendor is required to provide for their print marketing recruitment and retention campaign 2026 project.
- Emergency call volume increases and community demands evolve, the department must expand its recruitment efforts to ensure adequate volunteer staffing levels for emergency response.
- Comprehensive recruitment initiative designed to increase community awareness, attract qualified volunteer candidates, and strengthen the department’s long-term volunteer pipeline.
- Support this initiative by providing professional print marketing services, campaign strategy, print media production, and recruitment print marketing materials designed to effectively reach potential volunteer firefighters within the community.
- Objectives:
• Increase community awareness of volunteer firefighter opportunities within agency
• Generate recruitment leads and inquiries from prospective volunteers
• Communicate the mission, culture, and impact of serving as a volunteer firefighter
• Reach target audiences through modern print marketing channels and print media platforms
• Provide print marketing tools and assets that support ongoing recruitment efforts
- Offline Recruitment Branding & Support
• Recruitment brochure design and production highlighting department culture, volunteer opportunities, training pathways, and community impact. Brochures will include QR codes directing potential applicants to the department’s recruitment website.
• Supporting recruitment flyers and posters derived from the brochure design to maintain consistent messaging across multiple formats.
• Community distribution materials, including printed flyers and posters placed at high-visibility locations such as town facilities, libraries, schools, and local businesses.
• Outdoor recruitment banners, pop-up tent, table cloth and backdrop for use at community events, fire prevention activities, and recruitment drives.
• Targeted residential mail outreach introducing the department’s volunteer opportunities and directing residents to the recruitment website.
• Design of recruit welcome packet materials including onboarding checklists, contact information, and training timeline information for new members.
• This campaign will establish the department’s foundational recruitment messaging and provide reusable design assets that can be refreshed and redistributed throughout the remaining years of the program.
• Content refresh of the primary recruitment brochure, incorporating updated messaging, testimonials from active members, and photos of recent recruits.
• Reprint recruitment flyers and posters in high-traffic locations such as town hall, libraries, community centers, gyms, and local businesses.
• Expanded community placement strategy to ensure consistent visibility of recruitment materials throughout the district. This phase focuses on maintaining momentum by ensuring the department’s recruitment message remains visible and current throughout the community.
• Development of a “Faces of Service” poster series highlighting current volunteers and their impact within the community.
• Creation of print materials focused on volunteer appreciation and retention, reinforcing the department’s commitment to supporting and recognizing its members.
• Community appreciation mailer thanking residents for supporting the department and encouraging interested individuals to explore volunteer opportunities.
• This phase strengthens community pride in the department while reinforcing the importance of sustained volunteer engagement.