Recruitment and Retention Media Marketing Campaign Services

The Vendor is required to provide for their multimedia marketing recruitment and retention campaign 2026 project.
- Support this initiative by providing professional marketing services, campaign strategy, digital outreach, multimedia production, and recruitment marketing materials designed to effectively reach potential volunteer firefighters within the community.
- Primary objectives include:
• Increase community awareness of volunteer firefighter opportunities within agency
• Generate recruitment leads and inquiries from prospective volunteers
• Communicate the mission, culture, and impact of serving as a volunteer firefighter
• Reach target audiences through modern marketing channels and media platforms
• Provide marketing tools and assets that support ongoing recruitment efforts
- Recruitment Marketing Strategy
• Target audience identification
• Brand Guidelines
• Recruitment messaging tailored to target audiences
• Recommended outreach channels and marketing tactics
• Campaign timeline and implementation approach
• Performance metrics and reporting framework
• Strategic coaching/consulting on a consistent basis
• Annual Audits of marketing efforts for FEMA Reporting
- Digital Marketing and Advertising
• Social media advertising campaign development
• Digital advertising strategy and implementation
• Campaign setup, management, and optimization
• Targeted geographic and demographic outreach
• Performance tracking and analytics reporting
• Department Website Development & Design with Hosting and Support for the 4 years
• Includes Members Only Website
- Recruitment Video and Photography
• Recruitment video production
• Short-form social media video content (8-10)
• Photography capturing department activities and training
• Video and photo assets optimized for digital marketing
- Campaign Performance Reporting
• Advertising performance metrics
• Engagement and reach data
• Lead generation metrics (if applicable)
• Recommendations for campaign adjustments and improvements.