Marketing and Communication Services

The vendor is required to provide a marketing and communications partner to launch a social marketing campaign to reduce the stigma around people with substance use disorders (i.e. opioids).
- The campaign to reach and speak to public safety workers (i.e. police officers, fire department, EMT workers) and healthcare professionals, both populations who work directly with people who use drugs.
- Campaign requirements:
• Create a campaign strategy that could build and expand over 3 years.
• Develop campaign design and messaging
• Develop and execute a media strategy by recommending a mix of channels such as earned media, influencer marketing, out-of-home, place-based media, TV, radio, paid social media or others; this is not an exhaustive list or a list of requirements; we look to you to recommend a mix of communication and marketing channels based on your strategy.
• Create social media content, including video content
• Strategize, design, write copy and build campaign website that features campaign content, information about reducing stigma.
• Test ads and videos for effectiveness prior to launch
• Recommend and produce additional, more targeted elements if it aligns with partner’s recommended strategy, such as place-based ads in public safety or healthcare settings
• Provide translation into Spanish where possible and appropriate
- Other requirements
• Demonstrated ability to work on a sensitive medical or social topic like substance use disorder and opioid use.
• Demonstrated ability to work with a range of stakeholders
- Reporting requirements
• Regular reporting of digital performance metrics (i.e. reach, engagement) with recommendations for optimization.
• Final media performance report
- Budget: currently $200,000 with potential for up to $400,000.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 21, 2025