Media Buying and Creative Services

The Vendor is required to provide conduct media buying and creative services in the county-area media market.
- The firm(s) should understand the target audience across all media, strategize reach, negotiate the best placement and rates, and leverage in‐kind publicity.
- Media buying services will require audience identification, budget parameters, negotiations with media outlets, placement of ads, and management of make‐goods, verification, and post-buy analyses.
- Provide monthly and annual performance reports for all media campaigns, provide recommendations for campaign optimizations, and work with county to evaluate effectiveness and efficiency.
- Media placement objectives, including, but not limited to the following:
• Create a Media Buying Strategic Plan for each campaign, based upon market and media research;
• Utilize the most efficient combination of advertising media to meet stated strategic goals;
• Efficiently schedule, place, and manage media buys;
• Reach the target audience on a regular basis to maximize impressions;
• Provide post‐buy analyses for each media outlet;
• Provide monthly and annual media performance audit for each campaign;
• Provide recommendations on campaign optimization opportunities throughout the campaign cycle;
• Process and pay invoices to media outlets directly.
• Affidavits should show evidence of satisfactory payment history between the firm and the media outlets.
- Administrative Services
• Day-to-day campaign management
• Presentations to client
• Coordination meetings with client
- Media Strategy and Planning Services
• Research and strategic plan development
• Audience media usage analysis
• Market and industry reports
• Content curation for a variety of print, digital, and commercial scripting
• Creative services (including graphic design of advertisements and video production for commercials)
• Ability to translate content into multiple languages (Spanish, Vietnamese, Russian, etc.)
- Traditional Media Buying Services
• TV
• Print
• Radio
• Out‐of‐Home
- Digital Media Buying Services
• Social media advertising
• In‐stream video ads
• Search/Pay‐per‐click marketing campaign management
• Search engine optimization
- Media Measurement Services
• Performance reporting (monthly and annually)
• Return on investment/Post‐buy analysis.
- Optional Virtual Pre-Proposal Conference Date: March 20, 2025
- Questions/Inquires Deadline: March 27, 2025