Marketing and Advertising Services

The Vendor is required to provide in partnering with commerce to develop and enact creative marketing strategies, including media buys, to promote agency programs and campaigns.
- Provide a proven track record for marketing and creative excellence and expertise in digital advertising concepts that increase awareness and drive action.
- These services may include photography, videography, public service announcement scripting and development, digital advertising creative and copy development, including graphic design assistance.
- Agency also is need of a group to pinpoint successful digital and social media advertising techniques, TV/radio/social media and billboard buys and event marketing support, and campaign development.
- Services include:
• Pre-campaign preparation: including interviewing agency team on needs.
• Assist agency with determining the campaign scope and target audiences.
• Assist agency with identifying state media options.
• Assist agency with researching the demographics of target audiences.
• Identify potential media approaches to best reach target audiences with maximum effectiveness, explaining any nuances to targeting approaches amongst different platforms.
• Identify potential media outlets to best reach target audiences with maximum effectiveness.
• Based on identified target audiences and media approaches, develop a detailed media plan for the campaign to include proposed dates, times, locations, media outlets and estimated gross media impressions.
• The agency team is required to sign off on the plan.
• Campaign execution
• Recommend campaign-specific paid placements and/or additional placements.
• Recommendations will include cost, details, and desired impact.
• Provide an estimate that includes exact dates of media runs as well as the deadline to submit final artwork to the contractor for distribution.
• Upon agency approval, the contractor will be responsible for and signatory to the media contracts.
• Negotiate radio and television airtime for commercial-type announcements, publication space for print outlets and outdoor space, digital site placements, and any other media used for placements and promotional projects.
• Distribute digital advertisement files to contracted media outlets.
• During the campaign run, ensure all contracted placements complete their run by established deadlines.
- Budget: $100,000
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: April 22, 2025 to April 29, 2025