Public Relations and Marketing Services

The Vendor is required to provide public relations and marketing includes a primary focus on public relations, social media and marketing strategies targeting consumers and media.
- Leading industry standard measures for traditional and digital media activities and placements including, but not limited to, advertising equivalency value;
- Leading industry standard measures for results of social media strategy and activities;
- Creative and measurable integrated consumer promotions which incorporate media, travel trade, and other appropriate partners to generate maximum consumer awareness of the travel state product; and
- Successful completion of agreed upon marketing activities.
- Engaging in Media relations activities including:
• Proactive Media outreach and pitching;
• Organizing, planning, executing and attending:
1. Media FAM tours – individual and/or group;
2. Media missions;
3. Media and public relations events;
4. Media appointments;
5. Press conferences; and
6. Interviews and presentations;
• Compiling and maintaining a database of consumer and travel trade media and travel influencers to accomplish public relations and media activities and providing the database to the agency upon request;
• Preparing and distributing regular press releases and/or media pitches to generate media impressions in both traditional and non-traditional media outlets;
• Responding to media and influencer inquiries;
• Assembling and fulfilling traditional and/or electronic press kits as needed and developing, maintaining, and fulfilling an evergreen press kit;
• Producing, storing, and fulfilling of collateral and promotional materials; translating of materials as needed;
• Clippings and media monitoring services; and
• Contracting necessary venues, transportations, and other similar goods or services to accomplish the activities listed above.
• Monitor editorial calendars of target market media outlets for travel story opportunities and create an annual editorial calendar for the agency.
• Proactively pitching story ideas to media in the target market via phone, email, or in-person meetings.
• Identifying and recommending travel influencers and executing agreements with said influencers to spread awareness of the travel state product and experiences via social media channels.
- Ongoing social media activities shall include, but are not limited to, real-time community management, production and management of social media assets including copy, photography and video, monthly and campaign-specific reporting, paid promotions, and additional program support as needed.
- Creative Services: responsible for coordinating the production of presentation, promotional, and collateral materials, including but not limited to: press releases, collateral, print and digital invitations, photographs, mats, videos, filming, editing, equipment rentals, display materials, brochures, trade show booths, and infographics, as required to meet the contract performance requirements.
- Contract Period/Term: 1 year
- Pre-Bid Conference (optional) Date: May 09, 2025
- Questions/Inquires Deadline: May 12, 2025