Marketing Services

The vendor is required to provide comprehensive marketing services for the county center.
- To support ongoing growth and engagement, the city and association are seeking a creative, strategic marketing partner to enhance visibility, attract new audiences, and promote key programs and events.
- The total available budget is $100,000, which must include all agency fees, creative services, media placement costs, and related marketing expenses
- Increase public awareness of agency as a year-round community resource
- Drive attendance and participation among target audiences
- Support revenue goals through promotion of daily use, memberships, rentals, and special events
- Deliver clear, data-driven marketing outcomes.
- Marketing services may include:
• Development of an annual marketing strategy and messaging framework
• Advertising/media planning and placement across print, digital, radio, outdoor, and/or social platforms
• Creation of visual assets including photography, video, graphics, and collateral
• Strategic social media content planning and channel management
• Basic website content updates and maintenance of website.
• Community outreach and public relations support
• Monthly performance reporting and analytics review
• Public relations in the event of an emergency
- Marketing efforts should reflect the diverse user base include:
• Local families and youth
• Adult and senior swimmers
• Competitive swim teams (local, regional, university-level)
• Fitness and recreational swimmers
• Event organizers and visiting athletic programs
• Corporate events.
- Contract Period/Term: 1 year
- Pre-Proposal Meeting (Non-Mandatory) Date: May 14, 2025
- Questions/Inquires Deadline: May 21, 2025