Digital Marketing Services

The vendor is required to provide digital marketing agencies on costs, timelines, and success rates of similar campaigns to reach the audiences described above through digital means, which could include internet, streaming television, mobile phones and other digital devices.
- Provide marketing visuals including images, text, and videos to the marketing agency which will develop and execute a strategy to deliver the ads via web pages, search engines, online streaming services and other visual mediums.
- Employ digital marketing strategies to reach households in the state where at least one of the following demographics or conditions exist:
• Adults with no high school diploma
• No college credentials
• Prior incarceration
• Some college experience but no degree
• Receiving unemployment benefits
• Receiving Medicaid or other public benefits
• Median household income below $25,000 per year
• Search engine history of employment opportunities
• Search engine history of college opportunities.