Programmatic Media Buying Services

The vendor is required to provide programmatic media vendor with a flexible, scalable platform that supports a wide range of media formats, buying strategies, and optimization tools.
•    Media format support
o    Outline the media formats your platform supports (e.g., display, video, connected tv, audio, native, digital out-of-home). 
o    For each, describe inventory access (e.g., open exchange, PMP, direct deals), targeting and optimization options, creative formats (including dynamic creative), and measurement capabilities. 
o    Indicate support for emerging formats such as interactive or shoppable media. 
o    If available, include a simple decision framework to help guide format selection based on campaign goals.
•    Buying methods
o    The buying methods your platform supports (e.g., real-time bidding, private marketplace, programmatic guaranteed, direct io with programmatic delivery). 
o    For each, explain how it works, its advantages and limitations, and the level of control it offers over placement, audience, creative, and budget. 
o    Include a summary table comparing these methods across key dimensions. 
o    Also, explain how your platform manages deal ids and PMP integrations, and whether bidding strategies can be customized by campaign or audience.
•    Inventory access and partnerships
o    List the supply-side platforms (SSPs), ad exchanges, and any direct publisher partnerships integrated with your platform. 
o    Highlight access to premium or exclusive inventory and describe how you ensure brand safety and prevent fraud across all inventory sources.
•    Cross-channel and cross-device targeting
o    Explain how your platform enables targeting across channels and devices using criteria such as geography, demographics, behavior, context, retargeting, and lookalikes. 
o    Platform supports cross-device identity resolution and campaign optimization using ai or machine learning. 
•    Platform differentiators
o    Any unique features, technologies, or partnerships that give you a competitive advantage.

- Questions/Inquires Deadline: July 22, 2025