Communications and Marketing Professional Services

The vendor is required to provide communications and marketing projects on an as required basis.
- The qualified supplier list will be broken out into the following categories:
•    Crisis management
•    Marketing strategy and planning
•    Stakeholder engagement
•    General marketing and communications
1. Crisis management
•    Civil and criminal allegations against faculty and staff 
•    Student protests, movements or disruptions (especially those involving allegations of sexual or physical violence) 
•    Claims of harassment or discrimination.
•    Assist in the development of a crisis communications plan and strategy, if warranted 
•    Provide assistance and insight in the development of key messages and media communications 
•    Provide insight during a crisis or conflict
2. Marketing strategy and planning
•    Marketing strategy and consultation 
•    Help develop and advance a university marketing strategy and create growth tactics
•    Development of large-scale campaigns 
•    Competitive analysis 
•    Creation of quantitative marketing insights 
•    Create plans for use of future design and marketing to ensure our brand is innovating 
•    Develop a university wide digital strategy 
•    Conduct market research and develop brand position 
•    Strong understanding of PPC and programmatic advertising – keyword research, audience research, ad management and monitoring 
•    User experience mapping and planning 
•    Stakeholder consultations 
•    Marketing writer(s)
•    Assist in the development of a university wide marketing strategy 
•    Support the university with large scale marketing campaigns
•    Provide insights through marketing analytics 
•    Comparative analysis, data analysis and market research 
•    Assist in the facilitation of media buying and placement (both print and digital)
3. Stakeholder engagement
•    Strategic advice for stakeholder engagement 
•    Public affairs support – positioning university strengths 
•    Communications
•    General strategic communications, issues management and public affairs support 
•    Provides situational and contextual briefings for relevant and timely issues related to the post-secondary sector and act as a soundboard for opportunities within the current context 
•    Provides public affairs and strategic communications advice, positioning the university’s strengths and unique impact locally, regionally, nationally and globally 
•    Supports the development of a strategic stakeholder engagement plan and corresponding communications and positioning materials 
•    Supports the development and delivery of briefings and presentations to the university leadership 
•    Provides briefings and strategic advice and analysis of legislation, policies and programs, and regulations which may impact university business 
•    Identifies and builds reputational and thought leadership opportunities
4. General marketing and communications
•    Development of marketing materials, digital content, and consistent brand messaging 
•    Management of digital campaigns, social media engagement, and online advertising 
•    Press release distribution, media outreach, and support for university events
•    Creation of marketing materials, including digital content, brochures, newsletters, and visual assets 
•    Development and execution of digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC), and email marketing 
•    Promotional support for university events, conferences, and initiatives, including content creation and media coverage 
•    Development of internal communication strategies and materials to engage staff, faculty, and students 
•    Ensuring brand consistency in all marketing and communication efforts, with the creation and management of brand guidelines.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: October 20, 2025