USA(Maryland)
MKTG-1110

RFP Description

The Vendor is required to provide to develop and execute a robust, inclusive, and innovative public engagement strategy to support the update of the county's comprehensive plan.
- Core Objectives
•    Facilitate broad public input, including discussions with the boards and the general public.
•    Develop a public participation plan that includes in-person sessions, online public solicitation, use of questionnaires and other tools to have the greatest sampling of input from across the County.
•    Promote equity and access by reaching underserved urban and rural populations.
•    Foster public trust through transparent, consistent communication.
•    Leverage technology, especially online survey tools, and social media, for accessible engagement.
- Project Management and Reporting
•    Work with County staff to develop a strategy to gather input from a list of stakeholders provided to the chosen Consultant.
•    Provide monthly progress reports, which include engagement metrics, completed activities, and a list of upcoming events.
•    Participate in periodic check-in meetings with County staff.
- Digital Engagement
•    Support County staff in implementing online surveys and develop feedback for social media and online outreach.
•    Create a content calendar in coordination with the County's social media and marketing staff.
•    Develop social media content (posts, short videos, reels, polls).
•    Provide information and content to County staff as part of a planned "You Asked, We Answered" series.
•    Develop youth-targeted content and campaigns (e.g., Instagram story takeovers).
- Equity and Accessibility
•    Ensure all engagement efforts and materials are ADA-compliant and accessible.
•    Use plain language and culturally appropriate visuals in all materials.
•    Track equity indicators and adapt outreach strategies to improve outcomes.

- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: November 13, 2025
- Questions/Inquires Deadline: December 11, 2025

Timeline

RFP Posted Date: Thursday, 06 Nov, 2025
Proposal Meeting/
Conference Date:
Non-mandatory
Thursday, 13 Nov, 2025
Deadline for
Questions/inquiries:
Thursday, 11 Dec, 2025
Proposal Due Date: Thursday, 22 Jan, 2026
Authority: Government
Acceptable: Only for USA Organization
Work of Performance: Offsite
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