Comprehensive Tourism and Destination Marketing Organization Strategy Services

The vendor required to provide comprehensive tourism and destination marketing organization strategic partner to identify and build consensus around long-term tourism development priorities that will drive future growth and visibility.
- This strategy will assess current initiatives, evaluate future tourism attractions coming to the city, and identify gaps where we can enhance how to best support cedar park's changing tourism landscape.
- Assessment, feasibility, and placemaking foundation
1. Market and feasibility studies
•    Tourism feasibility report: comprehensive market study and full financial feasibility analysis for new and emerging assets, including the new hotel and convention center and the perfect game hotel element, focusing on regional retail tourism and sports tourism impact on hotel occupancy.
2. Placemaking and connectivity study
•    Placemaking potential analysis: identify opportunities to enhance the visitor experience by leveraging existing assets and connecting new anchor developments through improved pedestrian paths, gateways, wayfinding signage, and public realm enhancements.
3. Immersive mobile visitor center (MVC) study
•    MVC feasibility and conceptual design: conduct a detailed study on the viability, strategic value, and operating model for developing an immersive mobile visitor center (e.g., experiential pop-up, mobile data capture hub).
4. Peer community benchmarking
•    Evaluation of tourism trends and best practices from peer and aspirational suburban-urban communities with similar anchor attractions (entertainment retail, destination shopping, sports)
- Strategic plans
1. 5-year tourism strategic plan
•    Adoptable tourism strategic plan: a strategic blueprint setting measurable goals (KPIS) for visitation, spending, and room night growth, integrating all findings.
2. Placemaking action plan
•    A prioritized, phased implementation plan for placemaking recommendations (from a.2), including conceptual visuals, estimated capital costs, and potential funding strategies (e.g., grants, public and private partnerships).
- Organizational and financial optimization
1. Organization optimization assessment
•    Organizational and staffing optimization report: evaluate the current organizational structure, staffing levels, and skill sets of cities. 
•    Recommend future staff, structure, and required training to support the new strategic plan.
2. Hot revenue strategy
•    Hot revenue allocation model: analysis of the 7% hot revenue and proposal of an optimal model for allocating funds to marketing, facility operation, and event attraction programs. Recommend policy changes to maximize hot effectiveness.
3. Final presentation and implementation
•    Final presentation of consolidated findings and strategic plans to city council and stakeholders. 
•    Delivery of a single, graphically rich implementation guide outlining next steps, monitoring, and evaluation processes.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 30, 2026