Strategic Marketing Services

The Vendor is required to provide mortgage and down payment assistance programs for state homebuyers through a statewide network of participating lenders.
- The goal of the campaign is to drive measurable growth in single-family loan production, demonstrating a clear return on investment directly from marketing efforts to closed loans.
- Provide to plan, design, and execute a creative, data-driven digital campaign targeting potential state homebuyers within our key demographics.
- All paid media will direct to agency advanced sales funnel, a highly integrated system that connects potentially eligible state with participating lenders while tracking engagement and conversions at every step.
- Provide creative and media services to promote agency homeownership programs.
- Provide a digital marketing campaign that offers a cost-effective, results-driven approach to increasing the number of homebuyers using agency programs.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 12, 2025