Digital Marketing Services

The vendor required to provide digital marketing and communications by planning, managing, optimizing, and reporting on digital marketing campaigns that enhance the college’s visibility, competitiveness, and enrollment performance.
•    Manage digital marketing campaigns and make data-driven optimizations
o    Build audience targeting based on market goals
o    Provide design production support for digital ad campaigns
o    Decipher analytics and provide campaign reports
o    Ensure search engine optimization (SEO) to designated landing pages
•    Work as an extension of state’s marketing and communications department to inspire us to extend our brand and compete effectively in the market
o    Research market opportunities and provide insights into competitors, industry trends and solutions.
- Our annual budget for digital marketing services is as follows:
•    Digital marketing services – up to $46,750
•    Annual digital advertising (media buy) – up to $146,124.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 15, 2025