Marketing and Expanded Outreach Plan Services

The Vendor is required to provide consulting or professional services firms with a demonstrated track record of creating effective marketing campaigns, producing high-quality videos and public service announcements (PSAs), and implementing successful media strategies that align with defined objectives.
- This experience should span creative development, media buying, performance measurement, and strategic planning.
- Develops creative content that is educational, engaging, or empowering;
- Includes a Call to Action – website, phone number, or QR code as determined by the Division;
- Schedules all creative content with media to reach the defined target audience; and
- Identifies and includes tracking mechanisms within the project.
- The Contractor should also share market research, concept testing and A/B testing of both broadcast and digital advertising to guide strategic decisions.
- Schedule and coordinate video production if a spokesperson or representative is available and approved for campaign use.
- Plan to include market research, concept testing of both broadcast television and digital advertising to understand performance and inform strategic efforts.
- Provide content for paid media including, but not limited to: Google Ads, Facebook Ads, Digital Newspaper Ads, retargeting, public service announcements for television or radio spots, and other relevant marketing channels.
- Budget: $1,000,000.00

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 1, 2025 – December 9, 2025