Marketing Branding and Economic Positioning Strategy Services

The vendor required to provide marketing branding and economic positioning strategy services will develop a comprehensive community identity and destination marketing, branding and positioning strategy for the urban area of city, including the northerly portion of the beach that remains within the town.
- Objectives
1. Background review and situational analysis
•    Review of existing plans, the 2010 spruce the city, and recent studies
•    Assessment of current market conditions, trends, and competitive destinations
•    Summary of implications resulting from the formal identification of city
2. Stakeholder and community engagement summary
•    Engagement plan and facilitation of town halls, workshops, interviews, and surveys
•    Inclusive engagement with residents including seasonal residents, businesses, indigenous partners, and key stakeholders
•    Report highlighting shared values, opportunities, and concerns
3. Destination positioning framework
•    Clear destination positioning statement
•    Unique value proposition and key differentiators
•    Target audiences and priority markets
4. Community brand and identity strategy
•    Core brand narrative and storytelling themes
•    Key messages for residents, visitors, and investors
•    Visual and verbal brand direction (brand pillars, tone, and style guidance)
5. Economic development positioning strategy
•    Alignment of destination brand with economic development goals
•    Identification of priority business types, experiences, and investment opportunities
•    Guidance to support downtown revitalization and year-round economic activity
6. Marketing and communications strategy
•    Recommended marketing channels and tactics
•    Seasonal and shoulder-season promotion opportunities
•    Content themes and campaign ideas aligned with the destination brand
7. Experience, place-making and wayfinding guidance
•    Recommendations to align events, programming, street-scapes, signage, and public spaces with the destination identity
•    Opportunities to strengthen arrival points and visitor orientation
8. Implementation roadmap
•    Phased action plan (short, medium, and long term)
•    Priority projects and quick wins
9. Brand toolkit and practical tools
•    Brand guidelines for consistent use
•    Templates and examples for marketing and communications
•    Guidance for partners to apply the brand independently.

- Questions/Inquires Deadline: January 9, 2026