The vendor required to provide strategic transportation demand management plan (TDM), the study will guide the development of a world class program that broadens reach to all trip markets, incorporates discretionary, student, and leisure travel, better coordinates with transit, and delivers measurable reductions in congestion and vehicle miles traveled while enhancing mobility and quality of life across the inland empire.
- Objectives
• Build a robust, data-driven understanding of current and future travel behavior, identify program and technology gaps, and expand TDM strategies to serve diverse trip markets and underserved communities across the inland empire.
• Deliver an implementation roadmap with funding strategies and a coordination framework among transportation stakeholders to optimize planning, collaboration, and overall TDM impact.
• Evaluate transit potential and recommend strategies to significantly increase ridership to and from the inland empire across all trip markets.
• Advance a next-generation TDM program that is innovative, broadens reach beyond traditional commuters, and delivers high-impact outcomes in support of regional growth and sustainability goals.
- Project administration and management
• Conduct a project kickoff meeting with core agency staff and the consultant team to confirm objectives, roles, and expectations.
• Establish project governance, including communication protocols, roles and responsibilities, and decision-making processes.
• Develop and maintain a project management plan outlining the schedule, deliverables, communications approach, and QA/QC procedures.
• Facilitate bi-weekly project meetings and document key discussions, action items and decisions.
• Prepare and submit monthly progress reports and invoices per agency requirements.
- Baseline conditions and travel behavior analysis
• Review available datasets, analytical tools, and recent or ongoing studies relevant to travel behavior in the inland empire to identify data gaps and avoid duplicative analysis.
• Collect and analyze inland empire–specific travel data using replica, streetlight, and compass or other supplemental tools, as appropriate.
• Segment travel markets by trip purpose, mode, geography, and time of day to characterize key travel patterns.
• Identify high-impact corridors, origin-destination flows, and travel patterns with the greatest potential for mode shift.
• Assess regional and subregional travel dynamics, including inbound and outbound commuter and non-work travel.
• Identify discretionary, recreational, recurring destination, and special-event trip markets with potential for TDM and transit interventions.
• Evaluate transit ridership potential across transit-capable populations and assess potential congestion impacts associated with increased transit use.
• Evaluate carpool and vanpool potential for inbound and outbound travel and assess potential congestion impacts associated with increased participation.
- Stakeholder outreach and community participation
• Prepare a stakeholder engagement plan defining methods to notify stakeholders and the public on feedback opportunities, target audiences, schedule, and roles.
• Develop and deploy a digital and social media outreach strategy, consistent with agency branding and accessibility requirements.
• Implement engagement activities using in-person, virtual, and digital methods.
• Conduct engagement sessions, focus groups, surveys, or pop-up outreach, as appropriate.
• Document stakeholder input, community needs, feedback, and priorities across all engagement channels.
• Prepare and deliver informational briefings to partner agencies, local jurisdictions, and transit operator boards or committees, as requested, to gather feedback and share interim findings.
- Existing conditions and gap analysis
• Inventory and assess existing TDM programs and services, and program delivery models.
• Evaluate program reach, accessibility, effectiveness, and geographic coverage.
• Assess functionality, usability, and accessibility of digital platforms and tools.
• Identify gaps in current worksite and commuter focused program offerings and service coverage.
• Identify gaps in transit awareness efforts and availability of non-duplicative training resources.
• Assess current strategy effectiveness in influencing mode shift.
• Assess interagency coordination practices including data sharing, performance tracking, and collaborative planning across relevant stakeholders.
• Review and document relevant local, regional, state, and federal policy frameworks supporting or constraining TDM.
• Identify policy gaps, conflicts, or constraints that may limit effective or scalable TDM implementation.
• Evaluate the level of integration with adjacent sectors, such as housing, economic development, sustainability and climate, education, and public health.
• Identify institutional or administrative barriers limiting coordination, scalability, innovation, and shared investment in TDM services.
- Employer-focused TDM recommendations
• Apply baseline travel behavior findings to interpret employer and sector-specific travel patterns.
• Segment employers by size, sector, geography, and workforce characteristics.
• Identify barriers and opportunities for employer participation in TDM.
• Identify scalable engagement approaches appropriate to varying employer capacity.
• Develop a set of employer-focused strategies, incentives, partnerships, and support tools.
• Document recommended employer-focused strategies to inform implementation planning.
- Discretionary trip-focused TDM recommendations
• Analyze discretionary and non-work trip markets using the baseline travel behavior and conditions analysis, segmented by geography, demographics, accessibility needs, and transit availability.
• Identify key generators for discretionary trips, including major attractions, campuses, medical centers, special events and venues, and tourism corridors.
• Assess mobility needs and specific trip barriers for older adults, persons with disabilities, and specialized transit users, by synthesizing findings from current plans and studies (e.g., coordinated human services transportation plan).
• Identify user-experience barriers related to transit information access, trip-planning tools, real-time service visibility, language access, ADA-compliant digital design, and travel training, using gap findings identified under the existing conditions module.
• Develop user personas for each major discretionary trip market to inform behavioral barriers, motivations, and targeted TDM strategies.
• Develop TDM strategies tailored to each non-work trip market, which may include service based, incentive-based, digital, and partnership-driven approaches such as:
• Targeted incentive programs and marketing campaigns for non-work trips;
• Special event TDM plans and visitor-focused mobility packages;
• Partnerships with colleges, universities, school districts, tourism agencies, parks, and recreation agencies;
• Programs that expand mobility training, travel ambassadors, and user-friendly information tools;
• Coordination of demand-response, micro transit, and first and last mile services to improve accessibility.
• Identify opportunities and implementation pathways for integrating strategies into IE commuter, regional trip-planning platforms, human services transportation systems, and subregional TDM initiatives, including required data sharing, governance coordination, user experience changes, and technology enhancements.
• Evaluate opportunities to leverage emerging mobility technologies (e.g., mobility wallets, account-based trip planning, demand-responsive transit, automated customer alerts, incentives platforms) to support non-work trip markets and improve rider experience.
• Use estimated transit potential by discretionary trip type and geography to target mode shift strategies.
- Subregional strategy development
• Refine and localize the baseline conditions travel behavior findings for each subregion, focusing on applying, not re-performing, travel analysis.
• Review localized travel patterns, land use context, and transit access by subregion.
• Engage subregional stakeholders and organizations as needed to validate needs and priorities.
• Identify subregional priorities and cost-effective, high-impact mode-shift opportunities by geography and trip type.
• Develop tailored strategies and performance considerations for each subregion.
• Integrate subregional recommendations into the regionwide strategic framework.
- TDM strategy development
• Establish regionally appropriate TDM goals and performance metrics.
• Compile and analyze a broad range of emerging and established TDM strategies from peer regions.
• Leverage existing studies and frameworks where available to avoid duplicative research and build on recent work.
• Categorize strategies into conceptual tiers based on feasibility, accessibility, and impact across trip types, for further refinement under the implementation matrix module to avoid duplicative prioritization processes.
• Incorporate feedback from outreach and best practices research.
• Ensure that detailed cost, funding alignment, and ROI analysis will be completed under the implementation matrix module.
• Identify coordination improvements across TDM, transportation, transit, and multimodal partners.
• Propose metrics and data sources for tracking regional mode shift across trip types over time.
• Prepare a preliminary strategy roadmap for discussion and refinement prior to final plan development.
- Draft and final strategic plan
• Compile and synthesize technical findings, recommendations, and visuals from all modules.
• Prepare a draft plan that is clear, accessible, actionable, and suitable for public review.
• Develop an implementation roadmap that defines near-, mid-, and long-term actions, timelines, stakeholders, roles, and resources.
• Incorporate public and agency feedback into plan revisions.
• Prepare an executive summary suitable for non-technical audiences.
• Clearly link each strategy to expected outcomes, resource needs, and return on investment to support prioritization.
• Finalize the strategic TDM plan for agency use and adoption.
- Contract Period/Term: 1.5 years
- Non-Mandatory Pre-bid and Pre-Proposal Date: January 6, 2026
- Questions/Inquires Deadline: January 15, 2026
