The vendor required to provide consolidated marketing, design, communications, and production contractors into a more unified, manageable, and centrally directed set of relationships.
- The categories that will be addressed are:
• Creative and campaign services
• Web and interactive development
- Functional requirements
1. Creative and campaign services:
• Provide full-service creative strategy and execution to advance institutional, college, and unit-level marketing and communications goals.
• Work may include campaign development, brand and identity design, copywriting, storytelling, and graphic design across digital, print, and environmental formats.
• Provide art direction, production management, and consultation on message positioning and creative effectiveness.
a. Type of services examples:
• Brand and identity development
• Integrated campaign concepting and design
• Advertising creative (digital, print, broadcast, outdoor)
• Copywriting and editorial content creation
• Graphic design for collateral, signage, and event materials
• Creative consulting and art direction
2. Web and interactive development:
• This category will design, build, and support websites and digital experiences that align with university brand and accessibility standards.
• Work may include full website builds, microsite development, UX/UI design, accessibility audits, and integration with analytics and content management systems.
• Contractors may also support content migration, technical consulting, and performance optimization.
a. Type of services examples:
• Website design and front-end development
• UX research and user interface design
• ADA and WCAG accessibility audits
• Microsite and campaign landing page creation
• Content management system
• Web analytics implementation and optimization.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 6, 2026
