Consolidated Marketing Services

The vendor required to provide consolidated marketing, design, communications, and production contractors into a more unified, manageable, and centrally directed set of relationships.
- The categories that will be addressed are:
•    Creative and campaign services
•    Web and interactive development
- Functional requirements
1. Creative and campaign services:
•    Provide full-service creative strategy and execution to advance institutional, college, and unit-level marketing and communications goals. 
•    Work may include campaign development, brand and identity design, copywriting, storytelling, and graphic design across digital, print, and environmental formats. 
•    Provide art direction, production management, and consultation on message positioning and creative effectiveness.
a. Type of services examples:
•    Brand and identity development
•    Integrated campaign concepting and design
•    Advertising creative (digital, print, broadcast, outdoor)
•    Copywriting and editorial content creation
•    Graphic design for collateral, signage, and event materials
•    Creative consulting and art direction
2. Web and interactive development:
•    This category will design, build, and support websites and digital experiences that align with university brand and accessibility standards. 
•    Work may include full website builds, microsite development, UX/UI design, accessibility audits, and integration with analytics and content management systems. 
•    Contractors may also support content migration, technical consulting, and performance optimization.
a. Type of services examples:
•    Website design and front-end development
•    UX research and user interface design
•    ADA and WCAG accessibility audits
•    Microsite and campaign landing page creation
•    Content management system
•    Web analytics implementation and optimization.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 6, 2026