The vendor required to provide advertising and marketing services as requested and authorized by the department.
- County and local fairs marketing program
• Research the strategic messaging and develop and implement a marketing strategy that will best drive attendance to agricultural fairs and increase entries in agriculture related exhibits and competitions, including surveying fairgoers and non-fairgoers.
• This marketing program must utilize and manage the existing website and build off the foundation of the “never far from fun” campaign from the 2024 season and continue the “best day ever” campaign from 2025.
• Metrics shall include at a minimum: the number of people reached; the amount of collateral produced and distributed; the number of video views; the social media engagement; and all other digital media metrics.
• Conceive, design, produce, purchase and place, and distribute marketing collateral, such as print, audio, video, digital and mobile materials. (i.e., flyers, brochures, billboards, transit advertising, banner ads, etc.).
• Consult with the department to ensure consistency with other related marketing activities.
- Media types
• Pre-recorded television advertising and other pre-recorded video
• Pre-recorded radio advertising and other pre-recorded audio
• Print display advertising
• Billboard advertising
• Banner and other digital display advertising
• Online “native” advertising (paid content)
• Print and electronic publications
• Public signage
• Video, audio, or photos
- Advertising plans
• A breakdown of proposed spending for professional services, production, and media.
• Opportunities for special events, promotional activities, and any other topics specified by the department.
- Performance measures
• Develop strategic plans that include measurable key performance indicators (KPIS) for monitoring the extent to which marketing and advertising efforts have had a positive impact on desired outcomes.
• Set specific targets, goals, and benchmarks for evaluating performance outcomes and use these measures to monitor program performance.
• Periodically evaluate the program outcomes associated with marketing and advertising efforts, and use this information to adjust program goals, strategies, and resource allocations monthly.
- Budget: $1 million
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 9, 2026
