Marketing Services

The vendor required to provide co-founder in strategy, vision, and impact, a partner to develop marketing, enrollment support and initial support services.
- Provide a strategy and return on investment (ROI) through quarterly plans, real-time dashboards, and ai search optimization.
- Produce lead generation through paid and organic channels.
- Provide personalized landing pages that produce high-conversion, continuously optimized (e.g., using a/b testing, multivariate, or other appropriate methods), and refreshed regularly.
- Provide a nurturing and enrollment focused environment through automated funnels, slate API sync, webinars, and support only for admitted students.
- Deliver full technical, on-page, and content-driven SEO as a core strategy to drive organic traffic and conversions for the program.
- Deliver full technical, on-page, and content-driven SEO (search engine optimization) as a core strategy to drive organic traffic and conversions for the program (both the degree and graduate certificates)—including ai generated search optimization.
- Market segmentation capabilities for synthetic msl and certificate personalized campaigns to allow for a single, cost-efficient market campaign for the msl that includes segmented targeting messages, including distinct certificate marketing.

- Contract Period/Term: 3 years
- Pre-Submission Conference Date: January 6, 2026
- Questions/Inquires Deadline: January 9, 2026