Advertising and Marketing Opportunities Services

The vendor required to provide to develop, execute, and manage the advertising and marketing opportunities program.
- Requirement:
1. Organizational familiarization
•    Develop a thorough understanding of agency mandate, marketing strategy, and current advertising products available to tourism operators and businesses.
2. Operator engagement and needs assessment
•    Build relationships with tourism operators to understand their marketing challenges and objectives.
•    Recommend advertising solutions that align with their needs and maximize value.
3. Sales innovation and program development
•    Research and propose new advertising and sponsorship opportunities that align with agency goals.
•    Continuously evolve the program to reflect industry trends and operator feedback.
4. Marketing collateral creation
•    Design and produce a comprehensive sales brochure (print and digital) outlining available advertising opportunities, pricing, and benefits.
•    Ensure materials are clear, professional, and accessible to operators.
5. Sales execution
•    Conduct proactive outreach and sales activities via in-person meetings, phone calls, and email communications.
•    Represent agency professionally and persuasively in all sales interactions.
6. Sales tracking and documentation
•    Maintain accurate and up-to-date records of:
o    Contacts made and communications;
o    Products sold;
o    Operator marketing materials submitted;
o    Billing and invoicing details;
o    Any other relevant documentation.
7. Industry awareness and trend monitoring
•    Stay informed of current and emerging marketing trends within the tourism and advertising sectors.
•    Apply insights to enhance program offerings and operator value.
8. Program administration and coordination
•    Provide full administrative support for the program, including timely scheduling, reporting, and coordination with agency staff.
•    Ensure timely delivery of advertising content and execution of digital ad buys (e.g., sponsored links, impressions).
•    Manage budgets and ensure cost-effective implementation of all sales activities.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 12, 2026