Enrollment Management Marketing and Communication Services

The Vendor is required to provide for future enrollment management and marketing services.
- Efforts to enhance student engagement, recruitment, student search, and enrollment through data-informed marketing strategies, targeted outreach, and compelling storytelling across all marketing channels and formats.
- Support a range of enrollment initiatives over time, including student search, inquiry management, list scoring, campaign development, creative production, media placement, analytics, and other services.
- Relevant service areas, including but not limited to:
•    Student search and lead generation
•    Direct admissions
•    Digital marketing and paid media
•    Content strategy and creation
•    Graphic design and visual storytelling
•    Print marketing and direct mail
•    Performance analysis and reporting
•    Financial aid leveraging
•    Training and consulting
- Services:
•    Student search and lead generation: Examples include but are not limited to name buying, predictive modeling and scoring, list management, and student targeting strategies.
•    Direct admissions: Examples include but are not limited to resident and nonresident direct admissions, direct admission promotion, and access to direct admission platforms.
•    Marketing and Communication Services: Examples include but are not limited to digital marketing, texting, AI, chat, social media marketing, integrated marketing, print, fulfillment, email campaigns.
•    Content strategy and creation: Examples include but are not limited to storytelling, video production, landing pages, asset creation and copywriting.
•    Graphic and asset creation: Examples include but are not limited graphic design services, banner ad creation, out of home marketing, and print and digital collateral. 
•    Performance analysis and reporting: Examples include but are not limited to Google Analytics optimization, CRM auditing, and funnel analysis.
•    Financial aid leveraging: Examples include but are not limited to discount strategies, waiver analysis, pricing optimization, and elasticity modeling.
•    Market and trend analysis: Examples include but are not limited to sentiment analysis, industry benchmarking, competitor analysis, and primary or secondary research.
•    Training and consulting services: Examples include but are not limited to sales training, CRM training, strategic enrollment management planning, leadership training.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: January 5 – 16, 2026