The vendor required to provide marketing should be data-driven and provide clear, results-driven metrics related to KPIs, including social media engagement, event attendance, user satisfaction surveys, and other KPIs identified by this proposal.
- Event marketing services:
• Support during ideation of events
• Creation of event identity
• Graphic design
• Print production coordination of deliverables
• Purchasing of goods (billable)
• Advertising as needed and directed (billable)
• Creation, installation, and removal of event signage and décor
• Event photography and documentation
• Event surveys when directed
- Wayfinding support:
• Map refinement for handouts
• Signage edits and installation
• Coordination with manufacturers when directed
• Design
• Electronic sign maintenance when needed
• Tenant signage when directed
• Other needed building-wide signage and wayfinding, including banners, special signage, laminates, etc.
- Website support:
• Creation of event pages (4-8/month, as needed)
• Blog postings, not including content creation (1-2/month)
• Update design content as needed (less than 10 hours per year)
- Social media support:
• Post photo sets (4/month)
• Respond to analytics and present quarterly
• Post event promotional materials as needed
• Work with depot management on strategy and scheduling
• Synchronize with overall marketing and advertising campaigns as needed
• Recommend best practices for channels and schedule and respond to data
- Marketing and advertising campaigns:
• Strategy
• Timelines
• Cross-channel promotions
- Miscellaneous and other:
• Podcast branding support
• Biannual magazine design, layout, and coordination
• Coordinate with annual video series producer for graphic design elements
• Monthly newsletter blast template and monthly curation
• Monthly check-ins with depot management team
• Annual planning and strategy meeting with depot management team
• Occasional coordination with tenants for unified branding efforts (signage, campaigns, and events).
- Contract Period/Term: 1 year
