Comprehensive Advertising and Media Services

The vendor required to provide comprehensive advertising and media services will encompass brand development, storytelling, and multi-channel marketing execution to drive increased enrollment and maintain sustainable funding levels for the district.
- Strategic planning and brand development
•    Development of annual marketing and communications plan aligned with enrollment goals 
•    Creation of brand guidelines and messaging framework emphasizing district unique educational offerings 
•    Establishment of key performance indicators and metrics for measuring campaign effectiveness
•    Quarterly strategy reviews and adjustments based on enrollment data and market conditions 
•    Competitive analysis of neighboring districts and educational alternatives
- Creative development and content production
•    Design and production of marketing materials maintaining consistent brand identity 
•    Development of compelling storytelling content highlighting student experiences and achievements
•    Photography and videography services showcasing classroom and extracurricular activities 
•    Copywriting for all marketing channels including digital, print, and environmental media 
•    Creation of targeted messaging for specific demographic segments and geographic areas 
•    Production of materials in multiple languages as needed to reach diverse communities
- Digital marketing services
•    Website content development and optimization for enrollment conversion
•    Search engine marketing campaigns targeting families researching educational options
•    Social media strategy and content management across multiple platforms
•    Display advertising and retargeting campaigns focused on priority enrollment zones
•    Email marketing campaigns for prospective and current families
•    Mobile-optimized content and advertising strategies
•    Analytics and reporting on digital campaign performance and return on investment
- Traditional marketing and advertising
•    Television and radio advertising production and placement
•    Print advertising in local publications and community newsletters
•    Billboard and transit advertising in strategic locations throughout city
•    Direct mail campaigns targeting households with age-eligible children
•    Promotional materials for distribution at community events and facilities
- Magnet school marketing support
•    Development of cohesive marketing strategies for all magnet schools while maintaining individual program identity
•    Creation of program-specific recruitment materials highlighting unique curricula and opportunities
•    Targeted campaigns to attract diverse applicants from across attendance zones
- Enrollment campaign management
•    Pre-kindergarten recruitment campaigns targeting families with 3 and 4-year-old children
•    Open enrollment period marketing with clear calls-to-action and deadline reminders
•    Retention campaigns highlighting experiences beyond the classroom
•    Recovery initiatives targeting former city district students
•    New resident welcome programs for families moving to city.
•    Summer enrollment drives to capture late-registering families.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 23, 2026