The Vendor is required to provide for media, communication, and advertising services.
- Provide for the continued development and deployment of media outreach, awareness, and public information and education services for agency.
- Communications will focus on:
• Outreach raising awareness about the availability of victim services in state
• Increased outreach in alignment with the 3 nationally recognized awareness months:
o February = Teen Dating Violence & Prevention Awareness Month
o April = Sexual Assault Awareness & Prevention Month
o October = Domestic Violence Awareness & Prevention Month
• Support for/coordination with prevention programming and the Media Community of Practice as it develops.
- Develop an annual media budget/spend plan each year. Show planned budget for ad-buys each month. Recommend most effective and cost-efficient media outlets per region.
- Coordinate & negotiate with state media outlets to purchase social media, television (streaming and cable), radio, and/or print placements, as appropriate, with increased outreach during the 3 national awareness months.
- Create social media calendar each month and implement, once approved by agency staff. Content should be tailored for state audiences.
- Create/support the creation of authentic, organic state content in addition to ad-buys to uplift prevention messaging. Voices should come from and be tailored to state communities.
- Video production: design and create 1-3 videos (5-15 minutes in length) each year in support of programming and in collaboration with subject matter experts. (Likely topics for year 1 include: digital/online safety, prevention of child sexual abuse in support of law for children in grades k-2, and what is trafficking.)
- Develop a plan for evaluating agency post-buy media outreach impact, reach and influence.
- Provide 1-2 presentations or technical assistance webinars per year for agency prevention grantees, either via webinar or in-person. Option to have media table at Prevention Summit/Gathering. If needed, travel will be approved and reimbursed separately.
- Annual marketing budget
- One to three videos, 5-15 minutes in length, per year in support of programming.
- Presence at Media Community of Practice and broadly applicable statewide media plan for the group.
- Contract Period/Term: 1 year
