The vendor required to provide centralized digital content services that support our digital platforms.
- Requirement:
1. Management of digital content lifecycle:
• The proponent will support the full digital content lifecycle by analyzing, building, publishing, and optimizing content across city platforms.
• This includes assuming responsibility for day-to-day content updates, conducting routine digital quality assurance checks of links, images, pricing, and copy accuracy, and developing long-term strategic plans for the digital platforms.
2. Incorporating digital best practices:
• The proponent will enhance existing content and identify opportunities for improvement through a best-practice lens, including applying SEO and accessibility standards.
• This includes helping evolve city digital presence into more engaging, visually rich platforms to better highlight programs, services, projects and corporate initiatives.
3. Improving public use of digital spaces:
• The proponent will enhance online service delivery by developing content and page designs that support resident self-serve access.
4. Providing analytics and reporting:
• The proponent will develop and provide periodic analytics insights by creating reports to track website traffic, engagement, conversions, and digital campaign performance, to be used to inform content decisions and identify user trends.
• This may include setting up and maintaining tracking tools, such as UTM tagging, to support data informed decision-making.
6. Developing supporting assets:
• The proponent will develop graphic design additions to support the display of information in meaningful and engaging ways; this may also include the creation of short videos and infographics, and incorporating photography.
7. Adherence to city brand standards:
• The proponent will follow all city brand standards and ensure they are applied consistently across digital platforms.
8. Urgent updates, as needed:
• The proponent will provide fast turnarounds for urgent or time sensitive updates, as needs arise.
9. Availability:
• The proponent will work primarily remotely, while being available to attend virtual or in-person meetings as required.
10. Communication:
• Throughout the contract, the proponent is expected to maintain consistent, proactive communication with both the communications team and department subject matter experts to ensure alignment, accuracy and effective coordination of all content updates.
- Contract Period/Term: 1 year
