Media Campaign Services

The vendor is required to provide public relations/communications companies to continue and enhance its ongoing behavioral health media campaigns.
- Campaigns have incorporated various tactics, including maintaining website, creation of videos and other advertisements, paid social media promotion, billboards, newspaper ads, etc.
• Develop innovative, original, and measurable creative marketing strategies for clients spanning multiple target audience segments. The creative campaign will incorporate multiple communication tactics informed by market research.
• Assist/engage in efforts to develop an inclusive process and facilitate buy‐in from key stakeholders.
• Provide reports on campaign performance. Monthly reports should include, at a minimum, traffic to the website and reach information about any current paid promotional activities.