Communications Consultant Services

The vendor required to provide strategic communications consultant to design and implement a comprehensive public education, outreach, and media program.
- To design, develop, and implement a comprehensive public education and outreach program to inform and engage key stakeholders—including the public, community leaders, regulatory agencies, and elected officials—about the project’s purpose, environmental safeguards, permitting process, and benefits.
- Requirement:
1. Communications research
•    Conduct baseline awareness and opinion research for key audiences.
•    Identify community concerns, communication gaps, and opportunities for engagement.
•    Develop messaging strategy informed by research findings.
2. Public education and outreach plan
•    Develop a detailed public education work plan with annual objectives, messaging, and audience-specific strategies. 
•    The education plan should highlight the environmental benefits of the biosolids deep well injection (BDWI) project. 
•    The plan should also address the proximity to the groundwater basin and any potential concerns that may arise emphasizing the safety of the proposed project. 
•    Prepare messaging, talking points, FAQs, and stakeholder guidance that clearly explains safety measures, addresses potential concerns, and contrasts BDWI with other subsurface injection issues (e.g., oil from legacy wells).
•    Include factual information on depth, geology, monitoring, and safeguards to reassure the public while acknowledging risks responsible
•    This will be developed as a proactive educational measure and in the event an incident would possibly occur. 
•    Coordinate community meetings, facility tours, presentations, and stakeholder briefings.
•    Ensure outreach engages diverse communities and clarifies any project misconceptions.
•    Outreach should target diverse communities including youth, working families, seniors, and underserved populations—and reach residents whose primary language is not english. 
•    Outreach materials will be culturally appropriate and tailored to reflect the many cultures, languages, and community groups that make up orange county’s residents.
3. Media and marketing
•    Produce creative collateral, including print, digital, video, radio, and social media materials. 
•    Manage media placement, campaign monitoring, and post-campaign reporting. 
•    Create and curate engaging content for social media platforms. 
•    Develop and manage content calendars to ensure timely publication. 
•    Ensure digital content is engaging, relevant and supports the objectives of the campaign. 
•    Implement social listening tools to monitor mentions of relevant topics. 
•    Monitor engagement and define key performance indicators for each platform. 
•    Engage partners and other stakeholders via social media to support the overall campaign.
4. Community engagement
•    Maintain a community and business outreach database for ongoing engagement. 
•    Develop benchmarks and metrics to evaluate the effectiveness of outreach programs. 
•    Provide monthly progress reports and recommendations for adjustments. 
•    Conduct periodic evaluations of public understanding, awareness, and project support.