Strategic Communications Services

The Vendor is required to provide a brand and marketing communications partner to help elevate our national and global position in higher education by strengthening our brand positioning and helping to create new and impactful brand assets.
- Key to this work is updating our brand positioning and strategic narrative to more effectively communicate the breadth, depth and impact of agency mission, research and public service.
- Digital asset readiness: Provides a clear strategy for delivering a digital utility suite that integrates with standard campus software, including Google Workspace, Canva, and Microsoft Office
- Accessibility standards: Ensures all visual and digital assets, including color palettes and typography, meet WCAG 2.1 AA or newer standards.
- Knowledge transfer: Commitment to documentation and staff training to ensure long-term maintainability and institutional independence.
- Advanced accessibility: Adherence to Web Content Accessibility Guidelines 2.2 or newer at level AA success criteria or above for all digital deliverables.
- Design quality: Evidence of delivering bespoke, visually distinctive and user-centric designs that balance institutional tradition with modern aspirations.
- The ability to create a living brand system that includes scalable assets and toolkits usable by non-designers. This is not a simple logo update; the proposed brand system will need to be flexible and effective across decentralized departments.