Marketing Services

The vendor is required to provide marketing plan and subsequent outreach and media promotions to increase public awareness among state of the personal steps they can take to conserve water and energy, keep the air and water clean, and reduce waste.
1. Marketing plan and promotion
•    Produce a marketing plan and subsequent outreach and media promotions to increase public awareness of agency among the specified target audiences. 
•    The marketing plan (a.k.a. work plan) may incorporate promotion or utilization of existing marketing initiatives, or new ideas. 
•    Responders shall include a minimum of four different campaign options per work order request. 
•    The marketing plan should include paid advertising for each individual campaign, focusing on social media and digital advertisements. 
•    This plan should identify outlets and strategies that will most cost-effectively reach the largest state audience.
2. Campaign preparation
•    Based on the marketing plan, agency will work with contractor to implement the campaigns outlined in the marketing plan.
•    Contractor for lodging, meals, and other travel-related expenses, then contractor must not charge labor hours for travel between the work sites and any office location from which contractor is responding.
- Marketing initiatives and flights should be included in the plan.
- The marketing plan should coordinate and purchase digital media ads promoting the program to obtain the following goals:
•    Increase the number of pledges by 10%
•    Increase followers on Facebook and Instagram by 15%
•    Increase traffic to the state website by 15%
•    Increase awareness of and participation in student contests by 10%
•    Generate awareness of the program.