Media Strategy, Placement and Management Services

The Vendor is required to provide media planning, buying and placements with focused knowledge and relationships with city-area media companies.
- Project needs
•    Media planning and consultation based on our education and promotional needs. 
•    Media buying includes, but not limited to, traditional mass advertising (print, radio), online and digital advertising (brand awareness, co-op partnership development, education), grassroots and word-of-mouth, social media and strategy with the option to add SEM if needed. 
•    A media placement schedule is required for January-December that is likely to include: 1) radio :10s and 15s 2) radio ad libs, 3) print ads, 4) digital campaigns with detail tracking and metrics, 5) social ad placements with reports, 6) google 7) other ad placements as required. 
•    Media consultation should include new trends and options for les to review in each stage of the planning and implementation process.
- Business requirements
•    Annual media buying strategy and negotiations with media outlets: develop an annual media placement strategy that aligns with les’ provided budget and needs. 
•    Negotiate media buys with media outlets based on agreed upon strategies and timelines and secure the lowest pricing for media placements. 
•    Annual average hours: 40 hours per year (120 hours for three years)
o    Radio: 30 hours per year (usually in Dec/Jan; 90 hours for three years)
o    Digital and other: 10 hours per year (30 hours for three years)
•    Ongoing search maintenance: continuous monitoring, optimization and auditing of paid search campaigns to ensure maximum ROI, budget efficiency, and alignment with les goals.
•    Annual average hours: 72 hours per year (6 hours per month; 216 hours for three years)
•    General media planning, implementation and management: strategic planning and creative consultation related to campaign creation and metrics. 
•    Review of media outlet invoices for accuracy, aligned with contracts. 
•    Provide reports and suggestions based on les goals.
•    Annual average hours: 192 hours per year (16 hours per month; 48 hours for three years)
- Technical requirements
•    Ability to implement digital campaigns and provide media flowchart and reports each month, at the end of campaigns and at year’s end.