Media Distribution Services

The Vendor is required to provide media distribution services for market research information, such as demographics, media usage, ratings, click-through, impression and engagement rates, the vendor must choose the best possible venue or medium for an advertising campaign as well as the most cost-effective.
- Development of marketing and advertising plans including research and focus group testing
•    Provide market research, marketing concepts, focus group testing (if needed), current and future user demographic information, and user language preference data to help prepare a plan. 
•    Collect, analyze and interpret research data for selected target audiences, including but not necessarily limited to: demographic, socioeconomic, psychographic and lifestyle information. 
•    Analysis of target audience data should facilitate audience segmentation and contribute to an understanding of relevant behavioral determinants. 
•    The vendor must have a demonstrated capacity for the execution of research methods such as (but not necessarily limited to) surveys, focus groups, intercept interviews, etc. if needed. 
•    Present plans and obtain approvals for plans from contact administrator and their designee.
- Creative task flow and distribution
•    In-house team of talented graphic designers who will provide all creativity for the marketing campaign. 
•    Work with the contract administrator to provide all graphic needs of the campaign in a timely manner for production. 
•    Develop and present plans for a fully integrated marketing campaign, with tactics including but not limited to: printed materials, videos, TV and radio, digital display, paid social media content, transit and out-of-home. 
•    Administrator and her designee must approve all creative work done by the vendor or subcontractors that is not completed by the in-house agency team. 
•    Vendor will meet all deadlines for distribution of content under its responsibility.
- Media buying
•    Analyze and recommend specific paid marketing mediums that most effectively communicate the message to the designated audience. 
•    Research media channels and placement opportunities, including media usage, ratings and the strength of each media channel, and make recommendations for placements that: 
o    Fall within budget constraints. 
o    Are primarily targeted at residents of state that fall within the designated demographic and geographic audience of a campaign; and 
o    Would be timed well to reach the target audience. 
•    In developing media buying plans, ensure the most effective use of limited resources. 
•    Aim to reach the highest number of people within the assigned budget, always seeking to ensure the state fair receives the greatest value possible for its spending and is a good steward of its resources.
•    Work with media sales representatives employed by newspapers, magazines, cable services, digital and social media companies, and radio and television stations.
•    Negotiate contracts with various media outlets. 
•    Negotiate all rates, special placement and added value by medium for each campaign. 
•    Document all negotiations. 
•    Present and gain approval for media plans from the contract administrator and her designee. 
•    Produce a work schedule that indicates dates for the milestone delivery as well as expectations for client approvals of plans. 
•    Maintain all media buys and be responsible for the post-buy results of all buys. 
•    Follow the department's purchasing process to ensure invoices are properly submitted and media companies and their representatives are paid on time. 
•    Monitor placement on behalf of the state fair to ensure advertisements appear as planned and the completion of all paid and unpaid media schedules. 
•    Credit or bill clients as necessary to settle accounts.