Enrollment Marketing Service Contract

The Vendor is required to provide to engage a results-driven enrollment-marketing partner that can measurably expand the applicant pipeline and net-tuition revenue for the university portfolio while protecting limited institutional resources.
- Requirements
1. Strategy and audience modeling
•    Strategy for university enrollment marketing, and how that strategy is adapted based on the gaps, competition, needs, and differentiation of the university. 
•    Identify the ideal customer profile to target for the various administration programs
•    External data do you rely on to inform your strategy, and what types of data will you need from the university to conduct this analysis.
2. Creative production
•    General campaign concepts for the design of ads, landing pages, and nurture emails.
•    Approach the design and hosting of landing pages versus linking back to the university website
•    Approach testing your ads and creative elements
•    Include any printed materials in your strategy
•    Refresh the creative elements for the program marketing
3. Digital media management
•    Determine the ideal mix of marketing channels to use for the desired audience, budget and enrollment targets
•    Data and track record of results do you have for the recommended channels
•    Pursue channel buys, spending schedules, and performance optimization.
4. Nurture and marketing automation
•    Approach to nurturing leads through email, SMS, or surveys.
•    Assistance do you need from university staff as part of the nurture process, enrollment deadline drives, and response times, etc.
5. CRM and data integration
•    The university enrollment utilizes salesforce. 
•    Integrate with salesforce and the bi-directional syncing of information.
•    Need to coordinate with university it to implement your CRM integrations
6. Analytics and reporting
•    Provide the university with a real-time dashboard for monitoring performance.
•    Your approach and frequency for providing performance summaries and making campaign modifications to optimize results.